Our Story

Before Clipper, the world of tea looked very different. Back then, people didn’t think too hard about what was inside the bag. In the UK, tea was tea. It came in a cup with milk. And sugar. Often too much. Then, in 1984, along came our founders, Mike and Lorraine – two tea fanatics, determined to change the world of tea forever.

And so Clipper was born. Guided by our mantra, ‘It’s what’s on the inside that counts’, we focussed obsessively on what’s inside the bag. The result? A range of teas that were brighter, bolder and better-tasting.

Discover our Story



‘Taste’ alone has never been enough for us. We saw it as our duty to improve the lives of the workers on the tea estates. So we became the UK’s first Fairtrade tea company. And we decided never to add anything artificial to our drinks. Ever.


Our relentless quest for quality and attention to detail was matched only by our tireless desire to surprise and delight. Together this forms the spirit of Clipper – and it’s as true today as it always has been. So you see, ‘natural, fair and delicious’ isn’t just a strapline; it’s a guide to every single decision we make.

Things we’re proud of