Fairtrade Fortnight: How To Get Involved!
Posted: February 17, 2015
From humble beginnings as a medicinal crop in China five thousand years ago to becoming the most popular drink after water, tea is an amazing (and delicious!) product. Around the globe, the lives and livelihoods of millions of people depend on tea; and the small choices we make as consumers add up to a massive impact.
For the love of tea!
The Fairtrade Foundation works to offset the injustices of international trade, helping farmers and workers in the developing world to face the challenges of rising food and fuel costs, an increasingly volatile climate, and unstable prices for their goods. The Fairtrade Standards for tea include a minimum price which acts as a safety net against the unpredictable market, guaranteeing farmers get a price that covers the expenses of production.
Here at Clipper, we are incredibly proud to support the Fairtrade cause, with an entire range of tea, coffee and hot chocolate which is, and always will be, Fairtrade. We were the UK’s first Fairtrade tea brand, and since helping to write the guidelines on what it means to trade tea fairly back in 1994, we’ve come such a long way. Nowadays nearly 80% of people in the UK recognise the Fairtrade Mark!
With Fairtrade Fortnight on the horizon we thought we’d shed a little light on this important event, and look at how we can all get involved…
Join in the action…
The first ever Fairtrade Fortnight happened way back in 1995, and ever since then it has been an annual event, to raise awareness of Fairtrade goals and products, letting people know what Fairtrade means, why they should choose it, and the impact it can have on farmers in developing countries. This year it is taking place in the last week of February and the first week of March, occurring between 23rd February and 8th March.
Businesses, schools and individuals all get involved in a variety of ways, and you can embrace the Fairtrade Fortnight to whatever extent works for you. Making a donation to the Fairtrade Foundation will help them to bring Fairtrade to more farmers and workers, extend the benefits to those already involved, and help to spread the word about Fairtrade. Fetes, fairs, fashion shows, and other fundraising events are just a few of the ways you can take part in the event. If you’d like to raise funds, the Fairtrade website has lots of lovely bits and bobs to help make it extra special, from bunting to stickers.
For a low effort way to make a difference this Fairtrade Fortnight, you can simply switch to a Fairtrade product you don’t usually buy. Tea, bananas, sugar, and coffee are all easy options; you could even swap your wine and flowers to Fairtrade alternatives!
If you already buy all the Fairtrade products you can, why not persuade someone else to give it a go? Whether switching your office coffee, or talking a friend into trying Fairtrade tea, the small decisions we make as consumers add up to a big benefits for the people who work to make the products we love.
By buying Fairtrade tea we can help towards securing better prices for producers, decent working conditions, local sustainability and, overall, work towards fair terms of trade for farmers in the developing world; although Fairtrade has come a long way since its beginning there’s still a long way to go. Less than 10% of tea globally is traded on Fairtrade terms, something we’d like to improve on, and this Fairtrade Fortnight is an excellent place to start.
If you’d like to learn more about trading fairly and the Fairtrade Fortnight, keep an eye on our social media channels, and click here for more information.